Darren Yada, Director
Darren is the Digital Strategy Director at Rethink where he helps advise clients on how to strategically use digital properties to achieve their business objectives. Previously, Darren was the Director of Digital Strategy at the Nettwerk Music Group — overseeing the online presence of Avril Lavigne, Sarah McLachlan, the Barenaked Ladies and the Lilith Fair Music Festival. Midway through his 6 years at Nettwerk, Darren took a one year leave to join YYOGA as their first employee and help start what is now one of Canada’s most successful yoga studio operators. Darren has a double major in Marketing and Finance from the University of British Columbia’s Sauder School of Business.