Darren Yada, Director

Darren has over twenty years of experience in brand and digital strategy, most recently serving as Managing Partner and Head of Strategy in Rethink’s Vancouver office. In 2022, Darren left behind the agency world to join the brand he was most passionate about—his wife’s food company, To Live For. Together they share lofty goals around demonstrating the positive influence that a different approach to producing food can have. They’re set to open a new production and retail bakery space in East Vancouver this Fall.  Darren also serves as a board member for the Vancouver Urbanarium. Darren resides in East Vancouver with his wife Erin and their two young daughters / rescue dogs.